A blog that will showcase everything in the world of parenting,events,food, places that family will enjoy, fashion for family, music etc.....

Sunday, March 1, 2015

MTRCB Launches its 2015 TV and Film Infomercial

2015 marks the 30th year of the Movie and Television Review and Classification Board (MTRCB).  To kick off the celebration of its anniversary, MTRCB formally launched its new infomercial last February 23, 2015 at 2:00 p.m., MTRCB Building.  Directed by renowned film and television director Jose Javier “Joey” Reyes, Jr., DGPI and conceptualized by Mr. Erlito “Lilit” Reyes, the infomercial features actors-spouses Ryan and Judy Ann Agoncillo in a typical morning situation at home.  In such scene, their depicted child picks up a word from a TV feature and asks the elders in the house what it means.


The infomercial aims to challenge parents and responsible adults to be aware of the media content our children are exposed to, and to be mindful of the MTRCB’s classification ratings.  Parents are also reminded that the primary duty in guiding their children as to the media the latter see still rests in them.


Details of the infomercial were discussed by Director Joey Reyes, Ryan and Judy Ann Agoncillo, Lilit Reyes and MTRCB Board Members Bibeth Orteza and Manet Dayrit, the latter being Co-Chairpersons of the Infomercial Committee

The launch was culminated by the signing of the Memorandum of Understanding (MOU) with the TV Networks and theater operators to ensure showing of the infomercial and to continuously empower the general public towards discerning viewership and thus, among other objectives, inform parents as to the media and entertainment their children may see. 

The infomercial aired in all television networks and theaters nationwide started last  February 25, 2015.


Cord blood banking: Savvy parenting

Many expectant parents today go beyond finding out the gender of their 
unborn child and whether he or she may potentially have a genetic disorder. Today, many parents consider to store their baby’s umbilical cord blood.


Some have called it a kind of biological insurance for your child’s future. 
Cord blood, also called “placental blood,” provides a rich source of stem 
cells these are cells that have been clinically proven to treat blood related 
diseases such as leukemia, lymphoma and thalassemia major.

Cord blood is the blood that remains in the umbilical cord and placenta 
following the birth of a baby and after the umbilical cord is cut. During 
pregnancy, the umbilical cord functions as a lifeline between mother and 
child. After a baby’s delivery, the cord blood present in the umbilical cord 
offers hope for the child in case unexpected illness arises. It is a rich source of hematopoietic stem cells1 (HSCs), which are primarily responsible for 
replenishing blood and regenerating the immune system.

Umbilical cord blood has been clinically proven to treat diseases such as 
leukemia, lymphoma and thalassemia major. Several new applications are also being studied, such as the Duke Medicine Trial to explore possible 
treatment of Autism through the use of cord blood.

Today cord blood stem cells are being used to replace and regenerate 
damaged or diseased bone marrow, treat certain blood cancers, and correct genetic defects (sibling/allogeneic transplantation), even as their potential 
for cellular therapy and regenerative medicine has yet to be fully explored.

The good news for Filipino parents is that they need not leave the country to be able to give their unborn child a leg up on life. Cordlife Philippines, the country’s first and only cord blood processing and cryopreservation facility, seeks to better serve the cord blood banking needs of the local market.

Cordlife Philippines also offers Cord Blood Network 2, a company-initiated program that assists in the search for a matching cord blood, 
should the company’s clients need to find a type that will match any of 
members in the family.




Furthermore, being a consumer healthcare company dedicated to caring for the mother and child, Cordlife has also developed the most advanced newborn screening in the market. MetascreenTM is a comprehensive newborn screening test that can detect up to100+ metabolic disorders, through a non- invasive technique using only the infant’s urine. These metabolic disorders,
 also known as Inborn Errors of Metabolism, if left untreated can cause 
serious developmental issues and lifelong complications and in some 
instances death.

Launched in 2010 and registered with the Department of Health, Cordlife’s ISO-certified facility was built in accordance to global gold standards such as the American Association of Blood Banks to give Filipino families peace of mind. The 365-day facility is equipped with the worlds most advanced fully automated cord blood processing system, SEPAX3, and has a storage capacity for 30,000 cord blood units. Cordlife Philippines is a subsidiary of Cordlife Group Limited, a company listed on the Singapore Exchange.

“Cordlife Group Limited has more than thirteen years of experience in cord blood processing and cryopreservation. Apart from our state-of-the-art facilities established in Singapore and Philippines, our network extends to Hong Kong, Mainland China, India and Indonesia. So, yes, parents can put their complete trust and faith in our technology, equipment, and personnel,” said Dr. Arvin Faundo, Cordlife Philippines Medical Director.

Michael Arnonobal, Cordlife Philippines Director, says the companys values integrity, honesty, pursuit of excellence, creativity, constructive self-criticism, continuous self- improvement, and mutual respect are the reasons why Cordlife Medical Philippines is the number 1 choice among Filipino parents. We are committed to our clients and partners even as we embrace big challenges and pride ourselves in overcoming them. We also take pride in our stringent standards, and guarantee that your baby's cord blood unit will be screened, processed, and stored according to the strictest international quality assurance standards.

To know more about Cordlife, call them at: (02) 470-1735 / 0917-5707472 or send an email at: info@ph.cordlife.com

Saturday, February 28, 2015

Lemon Kiss Apparel for my bebe!

Mommies do you love dressing up your girls? Well, I enjoyed so much when it comes to kids apparel. And I'm so happy to found my perfect partner in dressing up my bebe. LEMON KISS is the hippest girl wears brand to hit the Philippine market since its launch in SM Departments stores in 2003.


LEMON KISS designs are stylish, perfect for the personalities of our young girls. The design are also updated when it comes to color and textures.
Lemon Kiss also embodies the playful, energetic and fun lifestyle of young girls 4- 12 years old. 


 LEMON KISS Dress P739 only! 

 Php289 for the top, Php609 for the skirt (white belt included with skirt)



Lemon Kiss apparel include items like DRESSES, BLOUSES, PANTS, SKIRTS, SHORTS, PEDALS, OVERALLS, JACKETS, ETC.


 LEMON KISS TOP Php269, DENIM SKIRT AT Php609 (white belt included with skirt)


 LEMON KISS Dress (L4O12) Php749  only!

LEMON KISS Dress (L4O17) Php749 only! 



And my next target dress for my bebe IC is the blue dress (L4G02). Watch out for her OOTD soon.

You can find LEMON KISS in the ff. SM Department stores nationwide.

SM BACOLOD
SM BACOOR,
SM BALIWAG,
SM BATANGAS,
SM BAY CITY-MALL OF ASIA,
SM BICUTAN,
SM CAGAYAN DE ORO,
SM CALAMBA,
SM CEBU,
SM CLARK,
SM CUBAO,
SM DASMARINAS,
SM DAVAO,
SM DELGADO,
SM FAIRVIEW,
SM LAS PINAS-SOUTHMALL,
SM LIPA,
SM LUCENA,
SM MAKATI,
SM MANDURIAO,
SM MANILA,
SM MARIKINA,
SM NAGA,
SM NORTH EDSA,
SM ORTIGAS-MEGA MALL,
SM PAMPANGA,
SM ROSALES,
SM ROSARIO,
SM SAN PABLO,
SM SAN LAZARO,
SM STA MESA-CENTERPOINT,
SM STA ROSA,
SM SUCAT,
SM TARLAC,
SM TAYTAY,
AND OTHER SELECT OUTLETS


Multiple Intelligence International School invites families to a run-by-any-means fun run for a greener tomorrow

Multiple Intelligence International School (MIIS), an advocate for sustainable schools and the multiple intelligence framework implemented in the United States and other countries, is hosting a run-by-any-means fun run on March 8, 2pm, at the University of the Philippines Diliman Academic Oval.


Part of the “Green MOVEment #4GreenPH” campaign, the fun run or fun walk is inviting mommies and daddies with their kids, grandparents, even those in wheelchairs; and anybody with a heart for the environment to be part of the awareness activity.

“The activity aims to encourage everyone to make a stand to ensure a green future for today's kids,” says Joy Abaquin, founding directress at MIIS.

Kids can wear costumes made of recycled or upcycled materials. The best “green” costume gets a reward at the end of the race.

Cash prizes, medals, and certificates will be given away to the fastest, youngest, oldest runners and the family with the most number of participants.

Participants can choose either the 3K or the 5K category. Both are open to parents, kids, and running enthusiasts of all ages.


Other activities include a performance by MIIS students using indigenous instruments. The school, in cooperation with Smart Communications, will also be recognizing the 2015 Multiple Intelligence awardees. These are personalities who have changed the lives of Filipinos through their particular intelligence in the area of sustainable development. 

The Green MOVEment will benefit the Cambantoc Reforestation Project, a six-year-old MIIS endeavor that helps in the replanting and maintenance of trees in the Laguna watershed, promote environmental literacy in public schools, and fund the school community’s Green School Movement projects.

“Advocating for a sustainable future for our children is a shared responsibility of all parents. We invite everyone to lead the way by joining the fun run or fun walk,” enjoins Abaquin.

For more information, email admin@mischool.edu.ph or call (02) 433 4949. Register online thru bit.ly/greenphrun.

Wednesday, February 25, 2015

Prevention, Protection, Correction with Essilor

Essilor, top global ophthalmic lenses manufacturer recently launched  a public awareness campaign on the importance of good vision, with top celebrity Piolo Pascual as brand ambassador. This event is in response to reports that over 20 million Filipinos are in need of visual correction. The event happened at 55 Events Place, Quezon city with Issa Litton as host.



Essilor is the world leader for corrective lenses.  The success of the company, which is present in more than 100 countries, is the result of a strategy that has been driven by innovation for more than 160 years.  It has been awarded by Forbes magazine as “The World’s Most Innovative Companies” for four consecutive years.

The campaign will drive three important messages: Prevention: Essilor lenses help prevent age-related eye diseases, 2) Protection: It also helps provide everyday protection from ultraviolet (UV) rays and harmful blue light 3) Correction: promote the initial purpose of Essilor which is to help correct eyesight.


Headlining the campaign is top actor Piolo Pascual who will appear in Essilor’s latest TVC and educational materials. A sportsman and a known health buff, Piolo believes prevention is the first step towards healthy vision.  “Good eye health is a serious matter because it is essential to performing practically all our daily tasks. Without good vision, we can only do so much and this limitation can stand in the way of achieving our goals.”

 To effectively raise awareness, Essilor launched its latest infomercial featuring brand ambassador Piolo Pascual performing various activities – swimming, reading, driving – and how good vision helps him accomplish these tasks effectively. The newest TV ad will air on March 1, at primetime slots on select cable channels.


From design to manufacture, Essilor develops a wide range of lenses to protect and correct eyesight.  Its mission is to enable everyone in the world to see well using lenses tailored to their needs.  The company devotes 150 million euros a year on research and development to offer increasingly efficient products.   

 “Across the globe, 4 billion people need visual correction, and in the Philippines, over 20 million individuals need visual correction. As a leader, we feel it is our responsibility to do something to alleviate the situation and this is the reason we are doing this campaign,” said Dr. Emelita Roleda, Essilor general manager.



“Essilor's ‘Seeing the World Better’ campaign is our company's way of helping the world see better by raising awareness about the importance of healthy vision and address the alarming number of visual impairment cases in the country. We also hope that through this campaign, Filipinos will start paying more attention to their eyes so they can see the world in a clearer and brighter view,” Dr. Roleda added.


Dr. Roleda cites the plethora of electronic devices that we are exposed to everyday, which emits harmful blue lights that damage the retina. “Repetitive exposure to blue light posts threat to our eyes. It may cause oxidative damage, and may be responsible for causing age-related macular degeneration, which can result to blindness.”   Wearing protective lenses like Crizal Prevencia, she adds, can do a lot in preventing the detrimental effects of harmful blue light. Crizal Prevencia is the only clear lens that selectively filters harmful blue light from gadgets, LED and UV light while letting through the healthy blue light.


Ultraviolet (UV) rays, on the other hand, contribute to the development of cataracts. Wearing Crizal Forte UV lenses can protect our eyes from these harmful rays.



For those starting around age 40, our eyes can gradually lose the ability to focus on nearby objects; this is an unavoidable condition but it can be corrected, says Dr Roleda. “Essilor Varilux progressive lenses offer a smooth transition from distance vision through intermediate vision to near vision.  This means that instead of having just two different viewing zones (near and distant), like with bifocals, Varilux provides the most natural vision correction,” said Dr. Roleda.

Founded in 1972, Essilor is a worldwide leader in developing and manufacturing ophthalmic lenses, lens coatings and dispensary technologies. Premium eyeglass lenses from Essilor are the result of more than 150 years of advanced research, innovation and technology. A true leader in innovation, Essilor revolutionized the vision correction industry in 1959 with the invention of the world’s first progressive lens. The brand provides consumers and the eye care professionals with quality spectacle lenses, diagnostic tools, services and support in business.